This is the story of how I created a website for my business in Salisbury and how I started to learn about On-page search engine optimisation (SEO).
I wanted a website when I started Salisbury Computer Repairs back in 2007 but I didn’t have a clue. I opted for one of the website builders that I found online and it seemed to do the job at first.
It looked ok but my phone wasn’t ringing and I wasn’t making any money.
It wasn’t long before I found out that it wasn’t appearing on the first page of Google’s results pages. I decided that there’s no point in having a website if no one can find it.
I started to do a lot of research into web design and soon realised what was wrong. That was that website content was the most important factor when it came to ranking well in the search engines. This content need to be written text, not just pretty pictures.
I found out that I could look at the source code behind a website as this was what the search engines were seeing.
I decided to look at the code behind the original site that I’d created with the website builder and found that the title tag was ‘Home Page’. <title>Computer Repair Salisbury | Laptop repairs Salisbury</title> would have been so much better.
No wonder my website wasn’t showing up in Google search.
How I created A Website For My Business In Salisbury
After the trouble that I’d had I decided that I was going to create a website for my business in Salisbury. There are things that you need before you can start designing your dream site:
A website hosting package
You’ll need some for of web hosting before you can create your own website as opposed to using a website builder such as Wix or Weebly.
The web hosting package will provide you with web space on a computer server and it’s where your site will ‘live’.
You web host will also be able to provide a lot of other services such as SSL certificates to secure your site.
A Domain Name
You’ll also need a website domain name. The is the website address and typically starts with http://www.
As an example the domain name that I used for my business was ‘http://www.salisburycomputerrepairs.co.uk’.
You will also want to create an email address for your website so that your customers can contact you.
I think that a professional email address that is consistent with your brand has far more credibility.
In my case, I used firstname.lastname@example.org although this address is no longer in use.
You’ll need some sort of website editor to create your website. It’s possible to design a simple one with notepad or, better still, notepad++ which is free.
You will need to learn a bit about HTML so that you can create the ‘container’ for your web content and CSS. You can learn about all of these things at W3Schools.com
Upload Your Website With FTP
Once you have created your website, you’ll need to upload this to the web space.
One of the easiest ways to do this is via FTP (File transfer Protocol) and with a small, free program called Filezilla.